• Build Your Startup’s Brand From Scratch

    Good branding is at the heart of any good business, but most of the branding advice you’ll find online or in person is about making sure that your brand remains consistent in your marketing efforts, or gets improved, if it’s already established. What happens if your business has never developed a brand, or if you’re just starting out, trying to build a business from scratch? (more…)

  • How to Choose an Ad Agency Wisely

    The decision to hire an ad agency isn’t an easy one, but deciding which agency to hire can be even more challenging. There are hundreds, even thousands of agencies out there, each making impressive claims about their services and specialties. Every agency can pitch compelling case studies, smart positioning and competent employees. How do you tell them apart? How do you determine which agency fits your business’s needs? (more…)