One of the most common questions companies ask when considering a paid search program is: “What is Google AdWords?” To understand if Google AdWords might be right for your business, we’ll break down exactly what it is and discuss how it can help increase your website traffic and conversions.
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News from the House
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Build Your Startup’s Brand From Scratch
// Team Lighthouse // Uncategorized 3 Responses
Good branding is at the heart of any good business, but most of the branding advice you’ll find online or in person is about making sure that your brand remains consistent in your marketing efforts, or gets improved, if it’s already established. What happens if your business has never developed a brand, or if you’re just starting out, trying to build a business from scratch? (more…)
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How to Choose an Ad Agency Wisely
// Team Lighthouse // Uncategorized No Responses
The decision to hire an ad agency isn’t an easy one, but deciding which agency to hire can be even more challenging. There are hundreds, even thousands of agencies out there, each making impressive claims about their services and specialties. Every agency can pitch compelling case studies, smart positioning and competent employees. How do you tell them apart? How do you determine which agency fits your business’s needs? (more…)
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Why Mailchimp?
// Team Lighthouse // Html e-mailer, Mailchimp, Web Design No Responses
Build your brand. Sell more stuff.
MailChimp is the world’s largest marketing automation platform. It’s like a second brain that helps millions of customers—from small e-commerce shops to big online retailers—find their audience, engage their customers, and build their brand.
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Why do businesses need a mobile phone app?
// Team Lighthouse // Uncategorized No Responses
1. Smartphones are used to do everything
2.32 billions people possess smartphones today. This statement alone should justify investing in a mobile app given how much people you can reach with it. Also, one of the biggest upside of mobile apps is that they allow the customers to engage with you directly anywhere and anytuime they please.
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The Benefits of Print Media in a Digital World
// Team Lighthouse // Digital media, Print No Responses
As humans moved into a world of technology with constant advancements, so did the segment of advertising. Keeping in pace with modern day expressions, digital forms of advertising have become the primary mode. A mere push of buttons on your keyboard or phone will now give any information that you require. The good old days of library research and admiring a full-blown Ad in your favourite newspaper are not so appealing now. Or are they still? With the versatility of digital media, does print still have space in this world? (more…)
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5 Reasons Your Company Needs Cinemagraphs
// Team Lighthouse // Animated gif, Cinemagraph, Trending on Social media No Responses
Have you heard? Cinemagraphs are taking the marketing world by storm.
‘Cine…what?!’ In short, they are a mix of photo and video, looped perfectly to create a moment in motion. They have the unrivalled ability to grab and hold your customer’s attention for longer than a static photo. That’s why industry giants like Coca-Cola, Google and Samsung have made Cinemagraphs a part of their marketing strategies.
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